Post by Valerie on Nov 6, 2006 20:15:09 GMT -5
BURBANK, Calif. – November 6, 2006 – NBC's newest endeavor was announced today with a ground-breaking initiative to stream full episodes of its popular daytime drama "Passions" online at NBC.com. This marks the first time any network has made complete episodes of a daytime drama available for streaming online.
The announcement was made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy.
"As we have shown with our primetime programming, adding digital extensions to our shows is immensely popular," said Gaspin. "We anticipate similar results with 'Passions' because this daypart has such loyal viewers and we're making it available on another platform."
Beginning today, "Passions" episodes will be featured in the NBC Rewind Full Episode player on NBC.com daily after 6:00 pm PT. The episodes will remain accessible for viewing for the entire week and will be replaced as each subsequent week begins.
Created by celebrated daytime drama veteran James E. Reilly, "Passions" explores the lives, loves and losses of four core families in the small town of Harmony: the Cranes, the Lopez-Fitzgeralds, the Bennetts and the Russells, each of whom have their own distinct and diverse personalities. The series is produced by NBC Universal Television Studio in association with Outpost Farms Productions, Inc. Lisa de Cazotte is the executive producer.
